email marketing

Neither invasive nor expensive.

The exponential growth of internet usage has made the world a very small place. There are now innumerable potential customers and clients within your reach. But it is not enough to sit and wait for them to come to you. You have to go to them. To do this you need a marketing strategy. There are several approaches you can take to expand your customer/client base and promote your business or campaign.

Cold calling strategies such as telemarketing can give instant results, but these methods are also time consuming, and generally viewed as irritating and intrusive, which often produces a less-than-favourable response. Distribution of leaflets, invitations or adverts via the postal system tends to be less of an annoyance to potential customers, but can be expensive in terms of paper, printing and delivery, not to mention the cost to the environment.

Email marketing is neither invasive nor expensive. It is, however, extremely effective in enhancing your visibility, and improving your position in the competitive market place.

It is also an environmentally-friendly means of spreading the word about your business or campaign, which means you can be seen, and be green in one fell swoop!

Using email marketing, you can distribute personalised email newsletters and promotions, event invitations, questionnaires, polls and surveys to targeted audiences quickly and efficiently, minimising costs in terms of time and money, but maximising response from both potential and existing clients and customers.

We will help you create eye catching, high impact, branded email campaigns, designed to effectively target potential customers, increase loyalty and promote repeat business. You can choose from a large variety of existing templates, or we can create a bespoke design. We can also tailor your campaign so that different sectors of your client base (grouped by age, gender, occupation, location etc) will receive different email content and style, specifically optimised to appeal to the nature of that particular client group. In this way, your campaign will become highly targeted, and more likely to generate a higher level of response from a broad range of demographics. We offer both single and double opt-in marketing campaigns and use tried and tested methods to avoid spam filters and generate high deliverability. We also use an email proofing tool to make sure your campaign is compatible with a wide range of ISP inboxes.

In order to ascertain how successful your marketing strategy has been, we will provide a thorough analysis of your campaign to show you which recipients opened your email, who followed the links through to your site, what they looked at on your website, who converted, and who unsubscribed. Comprehensive feedback is essential for understanding the needs and nature of your target audience, as this will enable you to fine-tune your campaign in terms of timing and content, increase deliverability, and boost your overall ROI.

Although we offer all of the above as a fully managed service, if you prefer to work independently, we will be happy to supply you with the tools and training needed to take full control of your email marketing campaign.

If you feel your ROI could do with a boost, call us on +44 (0)845 475 4150 or contact us online.